When we started ‘be natural’ we naively thought that with an increase in demand for organic cotton, more Gujarati farmers would be automatically be persuaded to grow organic for us. Unfortunately this hasn’t been the case and time, we are now being told, is running out with respect to the climate and earth’s ressources. …
At the end of February, I left India to return to Europe. Having passed through International airports, I respected the two weeks distancing advised to make sure I had no symptoms to pass on to others. Fortunately, I managed to squeeze in lunches, dinners and a couple of tea times with friends just before France…
The pressure and consumer demand for fashion brands to be sustainable is increasing. Sustainability, in fact, is the new word on the lips of the fashion industry, but how much effort are fast fashion brands putting into this and just how transparent are they being? We were recently asked by a company to certify that…
Finally, after much excitement the day came for Be Natural’s very first fashion show, debuting the incredible ‘Indigo, Ecru and White’ Collection at Place Notre Dame Anduze on the 16th of June. The sun was shining and friends, creatives and familiar faces joined to watch and take part in the show. The organic collection comprises…