When we started ‘be natural’ we naively thought that with an increase in demand for organic cotton, more Gujarati farmers would be automatically be persuaded to grow organic for us. Unfortunately this hasn’t been the case and time, we are now being told, is running out with respect to the climate and earth’s ressources. …
The pressure and consumer demand for fashion brands to be sustainable is increasing. Sustainability, in fact, is the new word on the lips of the fashion industry, but how much effort are fast fashion brands putting into this and just how transparent are they being? We were recently asked by a company to certify that…
Facebook has been reminding me that you haven’t heard from Be Natural in a while so I thought I would write and tell you what I been up to. I was only in India 6 weeks and in all that time we created Lila’Lou design Mother & Baby Collection. It was finished the night before…
Finally, after much excitement the day came for Be Natural’s very first fashion show, debuting the incredible ‘Indigo, Ecru and White’ Collection at Place Notre Dame Anduze on the 16th of June. The sun was shining and friends, creatives and familiar faces joined to watch and take part in the show. The organic collection comprises…
No Waste As it’s now come to light the fashion industry is responsible for a lot of pollution and waste so when we decided to start this company we wanted to follow the zero waste philosophy and pride ourselves on the fact that we waste nothing. Every piece of cloth is used. Nothing we use ourselves goes…
Before coming to India this time I was asked to investigate some other natural fabrics, bamboo and cotton sateen, for other companies in Europe where I am based. I love natural fabrics so took up this challenge with great pleasure. Both these fabrics are incredibly soft and pliable and I was looking forward to using…
I arrived in India this time with a fixed idea of fabrics I wanted to use for the new collection, one of which was going to be our very own block print pattern of indigo dye on white and raw. However upon my arrival I find the block print maker and dyers are busy with…
In 2001, like many of the Gujarati farmers, Samatbhai was experiencing an insect infestation on his crops and was using large amount of pesticides trying to control this. His brother also a cotton farmer was doing the same when his skin came into contact with these poisons and he was hospitalised with major burns. He…